Sindhu Shanmugam is the chief marketing officer and executive vice president of strategy at FreeElective.  She is responsible for aligning marketing with the business objectives and manages the company's strategic alliances and partnerships.

 

Prior to FreeElective, she co-founded a successful user experience design and brand management consulting firm and helped transform the way brands, products and services are strategized, designed, and marketed.  She previously served as portfolio head at the Institute of Finance, Banking and Insurance (IFBI, India), where she was responsible for driving domestic marketing strategies, product and pricing programs, communications and channel plans.  Prior to IFBI, she served as deputy director at NIIT, China, where she was instrumental in developing the company's latest program offering and planned the brand's launch and growth strategies.  She has also served on multiple boards of socially-inclined organizations and NGOs and currently serves on the boards of the Marni Foundation (The Netherlands), Studio Aum Volunteers (India), and Ascent (India).

 

Sindhu holds a Master's degree in Strategic Marketing and Change Management from the Indian School of Business and a bachelor's degree in Electrical and Electronics Engineering from Mepco Schlenk College.