FreeElective - Improving how people connect online

Marketing analyst

Chennai, India

About us:

FreeElective^TM is a Chicago-based company that aims to improve how people connect online. We are building and preparing to launch jodi365.com^TM, a niche matchmaking site that helps Indians and other south Asians find a match for all seasons of life^TM. The site especially caters to educated, quality individuals and their families. We are a well-funded, privately-held company, backed by a seasoned group of entrepreneurs and advisors.

About this job:

We are looking for an enthusiastic, energetic, and organized individual for a full-time marketing analyst position. The work would be at FreeElective Network's office in Chennai. The position represents a terrific opportunity to work in a fast-paced entrepreneurial environment, especially for someone who is interested in a career in marketing and/or analytics. If you think your particular skills and experience would add to our team, we would love to hear from you.

Responsibilities:

Assist in refining the concept, through market research and competitive analysis (market segmentation, competitive benchmarks, trends, opportunities, customer needs and expectations)
Research and devise effective go-to-market strategies and assist in the refinement of the overall marketing plan
Develop segment-specific marketing communications based on company goals, brand, and market initiatives

Work closely with the product development and engineering teams in creating and implementing search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM) programs
Develop benchmarks and establish analytics for key performance criteria for online/multi-media campaigns
Assist management team in ensuring efficient progress of workflow and transforming business visions into reality

Qualifications:

Requirements:

Interest or experience in marketing, journalism, communications, public relations, or related fields
Possess a balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on
Experience with consumer-facing, interactive web sites, preferably online matchmaking and social networking/community sites
Excellent knowledge of Microsoft Office programs

Preferences:

3+ years in consumer marketing, with 2+ years in the Internet space; subscription business experience (magazines, ISPs, cable, wireless, etc.) would be a plus
Demonstrated success in bringing products to market for the consumer or corporate markets

Desired soft skills:

Team player with strong analytical and project management skills
Organized and detail-oriented individual who works well with deadlines
Willingness to learn, switch roles as necessary, and to roll up one's sleeves to get a job done
Self-starter with the ability to work independently in a fast-changing environment
Energized by the opportunities and challenges of working at a small and growing company

How to apply:

Want to work with us? To apply for this position:

E-mail careers

FreeElective.com, with the subject "Marketing Analyst"

Instead of a cover letter, simply provide thoughtful answers (less than 250
words each) to the following questions:

What do you think of the online matchmaking industry?
Why do you want to work with us?
What are your salary requirements and career growth expectations?
Why should we hire you?

Attach a detailed resume

Some advice, as you prepare your application:

Be true to yourself. (Ask yourself about this job, "Is this what I really want to do professionally?")
Say it in your own words. (Your responses will be more compelling if they came from the heart.)

FreeElective is an equal-opportunity employer. We provide opportunities to all employees and applicants for employment without regard to religion, ethnicity, race, gender, age, sexual orientation, national origin, or disability. FreeElective complies with applicable laws governing non-discrimination in every location in which the company has facilities. For more, please visit www.FreeElective.com.

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